About us.

Sometimes you need a woman you can ask the things you’d never ask your buddies. You know... the questions about dating you’ve always wanted a woman to answer honestly.

We help good guys put their best selves out there. Whether we’re talking about your next night out or dating profile, you’ll get a woman’s honest take and some laughs along the way.

Think of us as the woman in your corner: here to cheer you on, tell you how awesome you are, and remind you that dating is supposed to be fun.

Black and white photo of a woman with long hair, wearing a black top and jeans, standing indoors with her back to the camera, her head turned to the side and her right hand on her head.

hi there.

Erin, Founder

I grew up in the country (not county), riding dirt bikes. I still can and sometimes do. But prefer lipstick these days. I was a Blue Jay. Then a Tiger. After school, I moved to the East Coast for 20 years. Spent a lot of time working, sailing, and dating. Travelled the world. Got married. No kids. Got divorced. And now I’m home, again.

It was time to come back. And I’m so happy I did! St. Louis is a special place. Midwest nice is a thing, and I missed it. I also missed thunderstorms, good pork on every menu, and live blues (both). Being with family again was the most important.

I’ve been a marketing strategist my entire career. So figuring out what makes someone or something interesting and how to communicate it is what I do. Well.

Additional qualifications for this job: Woman. 46. Single. Divorced. Dates men 40+. Hopeless romantic.

You got this. I got this. We got this.